Problem

A dated identity masking modern capabilities

PACE Engineering, a well-established local firm, needed to modernize their brand identity and digital presence to better reflect their capabilities and appeal to a new generation of engineering talent and clients. Their outdated branding failed to communicate the innovative, professional work they were delivering to the community.

Solution

Complete transformation from logo to launch

I led a complete brand transformation, designing a new logo, color system, and responsive website that showcased PACE's 60+ years of expertise with a fresh, contemporary approach. The rebrand extended across all touch points—from office spaces to vehicle wraps—successfully attracting the caliber of engineers they sought while strengthening their connection with clients and the community.