Problem

A medical startup needed a full brand identity from nothing

Array was launching with no name, no visuals, no messaging, and no usable product imagery. The founder needed a brand that felt trustworthy, modern, and technically advanced — and he needed it fast. Every asset had to be created from scratch: naming, identity, website, iconography, video, and all marketing collateral. Even the product images required heavy Photoshop work because the manufacturer had no photos in the new brand colors.

Solution

End-to-end branding, design, and digital execution

I led the full visual direction for Array — naming, logo creation, color system, typography, brand voice direction, icon set design, website UX/UI, and all supporting marketing assets. I rebuilt every product image to match the new brand palette, including color-grading, compositing, and background replacement. I also edited and produced branded video sequences for the homepage hero. Working closely with a developer and writer, we delivered a complete medical brand system that looked established from day one and positioned the company as premium, reliable, and service-driven.